Steve Jobs Proved that Business Strategy Doesn’t Have To Be Complicated…
Written by The One Page Business Plan Company, on September 27, 2021
In October 2010, Apple CEO Steve Jobs sent a short email that outlined Apple’s plans for 2011.
One might think that Apple, now the most valuable public company in the world valued at about $2.4 trillion, would have a hugely complicated plan with strategy statements requiring hundreds of pages to cover.
Jobs 2011 consolidated plan consisted of only six major bullet points on one page:
- Who are we? (Vision)
- What do we do? (Mission)
- Post PC era (Strategy)
- 2011: Holy War with Google (Strategy)
- 2011: Year of the Cloud (Strategy)
- 2015: New Campus (Strategy)
So simple… yet so effective. Since then, Apple stock has risen from about $9 a share to $145… a growth of over 1600%.
Who can argue with that?
I’m sure there were detailed department plans to execute Job’s strategic vision… but the point is that midsized companies can take a page out of Steve Jobs’ playbook and significantly simplify their business planning to One Page, especially at the top leadership level!